Husband to the love of my life. Father of four. There is no deeper why than that.
Born on the border between Baja ✖️ Alta California. Built by dirt, shaped by two worlds, claimed by neither and both at once.
His calling is a sum of trails that connect — not a straight line, but a network. Visionary operator. One speed, no questions. He who asks was never meant. Focus and depth, lead and inspire, mediocrity is the enemy of humanity.
COYOTAS, INC.
Current: Co-FOUNDER and CEO OF COYOTAS, INC.
www.COYOTAS.com
Year
01/01/2020 - CURRENT
COYOTAS isn’t a better tortilla. It’s the new standard. Clean-label, premium-sourced, compostable-packaged — already in 1,000+ doors from Whole Foods to Erewhon, and barely scratching 2% of its potential. The tortilla category has been broken for decades. COYOTAS is the reset.
DIGNIFY THE TORTILLA.